Alan Peckolick was an internationally recognized graphic designer. Peckolick’s projects included logo design, posters, packaging, annual reports and branding. His clients included AT&T, GM, Pfizer, Mobil, Revlon and Mercedes-Benz.

He built a reputation as a designer who “makes type talk,” by using letterforms to solve design problems, for indeed he was passionate about type. When traveling he kept both his eyes and his camera lens open to record a phenomenon that can be seen along the roads, in small villages as well as urban centers.

Huge painted ads on walls conveying messages from producers of food, drinks, gasoline and automobiles.

Often dominated by verbal components, at times richly illustrated, they were the visual expression of the time in which they were painted. A selection of the products of the society, a kind of mirror of our daily needs or luxuries.

Peckolick built a large collection of images around these subjects. The more he photographed, the more he realized that he was documenting an aspect of life that had gradually lost its brilliance, its colors and finally even its legibility. Fading large scale typography, totally washed out and lost during the past decades, was saved by his camera.

In his New York studio Peckolick reinterpreted and transformed the faded calls for attention from the streets of the world, earning praise from The New York Times, many fine art publications and his clients.